{"id":2394,"date":"2025-06-12T10:31:00","date_gmt":"2025-06-12T02:31:00","guid":{"rendered":"https:\/\/nanjiangames.com\/?p=2394"},"modified":"2025-06-12T09:36:30","modified_gmt":"2025-06-12T01:36:30","slug":"how-to-create-a-board-game-to-sell","status":"publish","type":"post","link":"https:\/\/nanjiangames.com\/es\/how-to-create-a-board-game-to-sell\/","title":{"rendered":"C\u00f3mo crear un juego de mesa para venderlo: gu\u00eda completa"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Creating a board game that actually sells isn&#8217;t just about having a &#8220;cool idea&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De hecho, cada a\u00f1o se publican miles de juegos de mesa. Pero solo una peque\u00f1a parte de ellos gana dinero de verdad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 diferencia a los juegos que triunfan de los que fracasan?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, after analyzing dozens of successful board game launches (and talking to designers who&#8217;ve made six figures from their games), I&#8217;ve identified the exact process that works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And in today&#8217;s guide, as a professional <a href=\"https:\/\/nanjiangames.com\/es\/\">fabricante de juegos de mesa<\/a>, I&#8217;m going to show you <strong>c\u00f3mo crear un juego de mesa para vender<\/strong>&nbsp;que la gente realmente quiera comprar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s dive right in.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/nanjiangames.com\/wp-content\/uploads\/2025\/06\/how-to-create-a-board-game-to-sell-picture-1024x576.jpg\" alt=\"c\u00f3mo crear un juego de mesa para vender\" class=\"wp-image-2395\" srcset=\"https:\/\/nanjiangames.com\/wp-content\/uploads\/2025\/06\/how-to-create-a-board-game-to-sell-picture-1024x576.jpg 1024w, https:\/\/nanjiangames.com\/wp-content\/uploads\/2025\/06\/how-to-create-a-board-game-to-sell-picture-300x169.jpg 300w, https:\/\/nanjiangames.com\/wp-content\/uploads\/2025\/06\/how-to-create-a-board-game-to-sell-picture-768x432.jpg 768w, https:\/\/nanjiangames.com\/wp-content\/uploads\/2025\/06\/how-to-create-a-board-game-to-sell-picture.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n  \r\n    \r\n<div id=\"wpj-jtoc\" class=\"wpj-jtoc wpj-jtoc--main --jtoc-the-content --jtoc-theme-wikipedia --jtoc-title-align-left --jtoc-toggle-icon --jtoc-toggle-position-right --jtoc-toggle-1 --jtoc-has-numeration --jtoc-numeration-legacy --jtoc-has-custom-styles --jtoc-is-folded --jtoc-align-left\" >\r\n  <!-- TOC -->\r\n        <div class=\"wpj-jtoc--toc wpj-jtoc--toc-inline\" >\r\n              <div class=\"wpj-jtoc--header\">\r\n        <div class=\"wpj-jtoc--header-main\">\r\n                    <div class=\"wpj-jtoc--title\">\r\n                        <span class=\"wpj-jtoc--title-label\">\u00cdndice<\/span>\r\n          <\/div>\r\n                                <div class=\"wpj-jtoc--toggle-wrap\">\r\n                                                          <div class=\"wpj-jtoc--toggle-box\">\r\n                  <div class=\"wpj-jtoc--toggle\"><\/div>\r\n                <\/div>\r\n                          <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n            <div class=\"wpj-jtoc--body\">\r\n            <nav class=\"wpj-jtoc--nav\">\r\n        <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#how-to-create-a-board-game-to-sell\"  title=\"C\u00f3mo crear un juego de mesa para vender\" data-numeration=\"1\">C\u00f3mo crear un juego de mesa para vender<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#step-1-validate-your-game-concept-before-you-desig\"  title=\"Paso 1: Valide su concepto de juego ANTES de dise\u00f1ar nada\" data-numeration=\"1.1\">Paso 1: Valide su concepto de juego ANTES de dise\u00f1ar nada<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#research-your-target-market\"  title=\"Investigue su mercado objetivo\" data-numeration=\"1.1.1\">Investigue su mercado objetivo<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#study-successful-games-in-your-category\"  title=\"Estudie los juegos de \u00e9xito de su categor\u00eda\" data-numeration=\"1.1.2\">Estudie los juegos de \u00e9xito de su categor\u00eda<\/a>\r\n                    <\/div><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#step-2-design-your-core-game-mechanics\"  title=\"Paso 2: Dise\u00f1ar la mec\u00e1nica del juego\" data-numeration=\"1.2\">Paso 2: Dise\u00f1ar la mec\u00e1nica del juego<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#focus-on-your-hook\"  title=\"Conc\u00e9ntrese en su &quot;gancho&quot;\" data-numeration=\"1.2.1\">Conc\u00e9ntrese en su \"gancho\"<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#keep-it-simple-at-first\"  title=\"Que sea sencillo (al principio)\" data-numeration=\"1.2.2\">Que sea sencillo (al principio)<\/a>\r\n                    <\/div><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#step-3-build-and-test-your-prototype\"  title=\"Paso 3: Construya y pruebe su prototipo\" data-numeration=\"1.3\">Paso 3: Construya y pruebe su prototipo<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#use-cheap-materials\"  title=\"Utilizar materiales baratos\" data-numeration=\"1.3.1\">Utilizar materiales baratos<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#test-early-and-often\"  title=\"Pruebas tempranas y frecuentes\" data-numeration=\"1.3.2\">Pruebas tempranas y frecuentes<\/a>\r\n                    <\/div><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#step-4-refine-based-on-feedback\"  title=\"Paso 4: Perfeccionar a partir de los comentarios\" data-numeration=\"1.4\">Paso 4: Perfeccionar a partir de los comentarios<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#ask-the-right-questions\"  title=\"Haga las preguntas adecuadas\" data-numeration=\"1.4.1\">Haga las preguntas adecuadas<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#track-your-changes\"  title=\"Seguimiento de los cambios\" data-numeration=\"1.4.2\">Seguimiento de los cambios<\/a>\r\n                    <\/div><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#step-5-create-professional-artwork-and-design\"  title=\"Paso 5: Crear dise\u00f1os e ilustraciones profesionales\" data-numeration=\"1.5\">Paso 5: Crear dise\u00f1os e ilustraciones profesionales<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#work-with-freelance-artists\"  title=\"Trabajar con artistas aut\u00f3nomos\" data-numeration=\"1.5.1\">Trabajar con artistas aut\u00f3nomos<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#focus-on-functionality-first\"  title=\"Centrarse primero en la funcionalidad\" data-numeration=\"1.5.2\">Centrarse primero en la funcionalidad<\/a>\r\n                    <\/div><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#step-6-choose-your-manufacturing-and-sales-strateg\"  title=\"Paso 6: Elija su estrategia de fabricaci\u00f3n y ventas\" data-numeration=\"1.6\">Paso 6: Elija su estrategia de fabricaci\u00f3n y ventas<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#option-1-self-publishing\"  title=\"Opci\u00f3n 1: Autoedici\u00f3n\" data-numeration=\"1.6.1\">Opci\u00f3n 1: Autoedici\u00f3n<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#option-2-crowdfunding\"  title=\"Opci\u00f3n 2: Crowdfunding\" data-numeration=\"1.6.2\">Opci\u00f3n 2: Crowdfunding<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#option-3-publisher-partnership\"  title=\"Opci\u00f3n 3: Asociaci\u00f3n con editores\" data-numeration=\"1.6.3\">Opci\u00f3n 3: Asociaci\u00f3n con editores<\/a>\r\n                    <\/div><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#step-7-plan-your-go-to-market-strategy\"  title=\"Paso 7: Planifique su estrategia de comercializaci\u00f3n\" data-numeration=\"1.7\">Paso 7: Planifique su estrategia de comercializaci\u00f3n<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#build-an-email-list-early\"  title=\"Cree una lista de correo electr\u00f3nico con antelaci\u00f3n\" data-numeration=\"1.7.1\">Cree una lista de correo electr\u00f3nico con antelaci\u00f3n<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#leverage-social-media\"  title=\"Aprovechar las redes sociales\" data-numeration=\"1.7.2\">Aprovechar las redes sociales<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#connect-with-the-board-game-community\"  title=\"Con\u00e9ctese con la comunidad de juegos de mesa\" data-numeration=\"1.7.3\">Con\u00e9ctese con la comunidad de juegos de mesa<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#price-it-right\"  title=\"El precio justo\" data-numeration=\"1.7.4\">El precio justo<\/a>\r\n                    <\/div><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#step-8-launch-and-iterate\"  title=\"Paso 8: Lanzar e iterar\" data-numeration=\"1.8\">Paso 8: Lanzar e iterar<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#learn-from-your-mistakes\"  title=\"Aprenda de sus errores\" data-numeration=\"1.8.1\">Aprenda de sus errores<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#plan-your-next-game\"  title=\"Planifique su pr\u00f3ximo partido\" data-numeration=\"1.8.2\">Planifique su pr\u00f3ximo partido<\/a>\r\n                    <\/div><\/li><\/ol><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#common-pitfalls-to-avoid\"  title=\"Errores comunes que hay que evitar\" data-numeration=\"2\">Errores comunes que hay que evitar<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#the-bottom-line\"  title=\"Lo esencial\" data-numeration=\"3\">Lo esencial<\/a>\r\n                    <\/div><\/li><\/ol>      <\/nav>\r\n          <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo crear un juego de mesa para vender<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-validate-your-game-concept-before-you-desig\">Paso 1: Valide su concepto de juego ANTES de dise\u00f1ar nada<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s the thing:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mayor\u00eda de los creadores noveles de juegos de mesa cometen el mismo error.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They spend months (or even years) perfecting their game mechanics. Then they launch it\u2026 and crickets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfPor qu\u00e9?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque, para empezar, nunca comprobaron si la gente realmente quer\u00eda su juego.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why the first step in learning how to create a board game to sell is market validation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Investigue su mercado objetivo<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de dise\u00f1ar una sola carta o pieza de juego, hay que entender a su p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Preg\u00fantatelo a ti mismo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQui\u00e9n jugar\u00e1 a este juego?<\/li>\n\n\n\n<li>\u00bfA qu\u00e9 grupo de edad se dirige?<\/li>\n\n\n\n<li>\u00bfCu\u00e1ntos jugadores puede acoger?<\/li>\n\n\n\n<li>What&#8217;s the ideal game length?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you&#8217;re targeting busy families, a 3-hour strategy game probably won&#8217;t work. But a 30-minute party game? That could be a winner.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Estudie los juegos de \u00e9xito de su categor\u00eda<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Visita BoardGameGeek y echa un vistazo a los juegos mejor valorados de tu categor\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 temas funcionan? \u00bfQu\u00e9 mec\u00e1nicas son populares? \u00bfCu\u00e1nto est\u00e1 dispuesta a pagar la gente?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recomiendo crear una hoja de c\u00e1lculo con al menos 20 partidos de \u00e9xito similares al tuyo. Incluye detalles como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recuento de jugadores<\/li>\n\n\n\n<li>Duraci\u00f3n del juego<\/li>\n\n\n\n<li>Precio<\/li>\n\n\n\n<li>Mec\u00e1nica clave<\/li>\n\n\n\n<li>Tema<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esta investigaci\u00f3n le ayudar\u00e1 a identificar las lagunas del mercado que su juego podr\u00eda cubrir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-design-your-core-game-mechanics\">Paso 2: Dise\u00f1ar la mec\u00e1nica del juego<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora viene lo divertido: dise\u00f1ar el juego.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But here&#8217;s where most people go wrong&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Intentan meter todas las mec\u00e1nicas geniales que se les ocurren en un solo juego.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result? A confusing mess that&#8217;s no fun to play.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En lugar de eso, empieza con UNA mec\u00e1nica principal que haga que tu juego sea \u00fanico.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Focus on Your &#8220;Hook&#8221;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Every successful board game has a hook \u2013 something that makes people say &#8220;That sounds interesting!&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pandemia<\/strong>: &#8220;What if players worked together instead of against each other?&#8221;<\/li>\n\n\n\n<li><strong>Envergadura<\/strong>: &#8220;A strategy game about birds that&#8217;s actually relaxing&#8221;<\/li>\n\n\n\n<li><strong>Gatitos explosivos<\/strong>: &#8220;Russian roulette with cute cats&#8221;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s your hook?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Que sea sencillo (al principio)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Su primer prototipo debe ser lo m\u00e1s sencillo posible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use the &#8220;one-page rule&#8221;: If you can&#8217;t explain your game in one page, it&#8217;s too complicated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Siempre se puede a\u00f1adir complejidad m\u00e1s adelante. Pero empezar con algo sencillo facilita la comprobaci\u00f3n y el perfeccionamiento del concepto central.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-build-and-test-your-prototype\">Paso 3: Construya y pruebe su prototipo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es hora de ensuciarse las manos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your first prototype doesn&#8217;t need to look pretty. In fact, it SHOULDN&#8217;T look pretty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfPor qu\u00e9?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because you&#8217;re going to change everything based on playtesting feedback. And you don&#8217;t want to waste time on artwork that you&#8217;ll just throw away.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Utilizar materiales baratos<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Para su primer prototipo, utilice:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fichas para tarjetas<\/li>\n\n\n\n<li>Papel y l\u00e1piz para la pizarra<\/li>\n\n\n\n<li>Piezas de repuesto de otros juegos<\/li>\n\n\n\n<li>Fichas o fichas impresas<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo es crear algo jugable lo m\u00e1s r\u00e1pido y barato posible.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pruebas tempranas y frecuentes<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que tenga un prototipo b\u00e1sico, empiece a probarlo inmediatamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y me refiero a gente REAL. No solo tu familia (que ser\u00e1 amable contigo pase lo que pase).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00danete a grupos locales de juegos de mesa. La mayor\u00eda de las ciudades los tienen, y los miembros suelen estar encantados de probar juegos nuevos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puedes hacer pruebas en l\u00ednea utilizando plataformas como Tabletop Simulator.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4-refine-based-on-feedback\">Paso 4: Perfeccionar a partir de los comentarios<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s where things get interesting&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su primera prueba de juego va a revelar problemas que nunca vio venir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Players will get confused by rules that seemed &#8220;obvious&#8221; to you. They&#8217;ll find strategies you never considered. They&#8217;ll suggest improvements you never thought of.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto es BUENO. Significa que tu juego est\u00e1 mejorando.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Haga las preguntas adecuadas<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Durante las pruebas de juego, formule preguntas concretas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;What was confusing?&#8221;<\/li>\n\n\n\n<li>&#8220;Did you have fun?&#8221;<\/li>\n\n\n\n<li>&#8220;Would you play this again?&#8221;<\/li>\n\n\n\n<li>&#8220;What would you change?&#8221;<\/li>\n\n\n\n<li>&#8220;How much would you pay for this game?&#8221;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That last question is crucial. If people aren&#8217;t willing to pay what you need to charge, you have a problem.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Seguimiento de los cambios<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Tome notas detalladas de cada cambio que haga y de por qu\u00e9 lo ha hecho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This will help you avoid going in circles. And it&#8217;ll be valuable information when you&#8217;re writing your rulebook later.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-5-create-professional-artwork-and-design\">Paso 5: Crear dise\u00f1os e ilustraciones profesionales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once your game mechanics are solid, it&#8217;s time to make it look professional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed es donde muchos dise\u00f1adores independientes tienen problemas. O bien:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Intentan hacer el trabajo art\u00edstico ellos mismos (y parece amateur)<\/li>\n\n\n\n<li>Hire expensive artists they can&#8217;t afford<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s a better way.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Trabajar con artistas aut\u00f3nomos<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Plataformas como Fiverr, Upwork y 99designs est\u00e1n llenas de artistas con talento especializados en el dise\u00f1o de juegos de mesa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Busca artistas con experiencia espec\u00edfica en juegos de mesa. Sus carteras deben incluir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tableros de juego<\/li>\n\n\n\n<li>Dise\u00f1os de tarjetas<\/li>\n\n\n\n<li>Iconograf\u00eda<\/li>\n\n\n\n<li>Dise\u00f1o del reglamento<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Centrarse primero en la funcionalidad<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Remember: pretty artwork won&#8217;t save a bad game. But it can definitely help a good game succeed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e9ntrese en la fabricaci\u00f3n de sus componentes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>F\u00e1cil de leer<\/li>\n\n\n\n<li>Estilo coherente<\/li>\n\n\n\n<li>Duradero<\/li>\n\n\n\n<li>Funcional<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-6-choose-your-manufacturing-and-sales-strateg\">Paso 6: Elija su estrategia de fabricaci\u00f3n y ventas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora viene la gran decisi\u00f3n: \u00bfc\u00f3mo va a conseguir fabricar y vender su juego?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tienes tres opciones principales:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Opci\u00f3n 1: Autoedici\u00f3n<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Esto le da el mayor control (y potencialmente los mayores beneficios). Pero tambi\u00e9n requiere m\u00e1s trabajo e inversi\u00f3n inicial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll handle:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fabricaci\u00f3n<\/li>\n\n\n\n<li>Marketing<\/li>\n\n\n\n<li>Distribuci\u00f3n<\/li>\n\n\n\n<li>Atenci\u00f3n al cliente<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Prevea una inversi\u00f3n de $15.000-$30.000 para su primera tirada de 1.000-2.000 juegos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Opci\u00f3n 2: Crowdfunding<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Plataformas como Kickstarter han revolucionado la industria de los juegos de mesa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las ventajas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Validar la demanda antes de fabricar<\/li>\n\n\n\n<li>Recaudar dinero por adelantado<\/li>\n\n\n\n<li>Crea una comunidad en torno a tu juego<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Los inconvenientes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u00f3lo se financian 35% de los proyectos de juegos de mesa<\/li>\n\n\n\n<li>Requiere un importante esfuerzo de marketing<\/li>\n\n\n\n<li>El cumplimiento puede ser complicado<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Opci\u00f3n 3: Asociaci\u00f3n con editores<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Esta es la opci\u00f3n de menor riesgo. Una editorial establecida se encarga de la fabricaci\u00f3n, comercializaci\u00f3n y distribuci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But you&#8217;ll give up most of the profits (expect 2-8% royalties) and creative control.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-7-plan-your-go-to-market-strategy\">Paso 7: Planifique su estrategia de comercializaci\u00f3n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you self-publish or crowdfund, you&#8217;ll need a solid marketing plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what works in 2025:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cree una lista de correo electr\u00f3nico con antelaci\u00f3n<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Empiece a recopilar direcciones de correo electr\u00f3nico desde el primer d\u00eda de su proceso de dise\u00f1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comparta su viaje de dise\u00f1o. Publica fotos de prototipos. Pide opiniones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By launch time, you&#8217;ll have a built-in audience of people who are invested in your success.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Aprovechar las redes sociales<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram y TikTok son incre\u00edblemente potentes para el marketing de juegos de mesa en estos momentos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Post:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contenidos de dise\u00f1o entre bastidores<\/li>\n\n\n\n<li>V\u00eddeos del juego<\/li>\n\n\n\n<li>El componente revela<\/li>\n\n\n\n<li>Ideas de los dise\u00f1adores<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Con\u00e9ctese con la comunidad de juegos de mesa<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">La comunidad de los juegos de mesa apoya incre\u00edblemente a los nuevos dise\u00f1adores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comprom\u00e9tete con:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00edticas de juegos de mesa en YouTube<\/li>\n\n\n\n<li>Podcasts de juegos de mesa<\/li>\n\n\n\n<li>Foros BoardGameGeek<\/li>\n\n\n\n<li>Tiendas de juegos locales<\/li>\n\n\n\n<li>Convenciones de juego<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">El precio justo<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Sus precios deben funcionar tanto para la venta al por menor como para la venta directa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una buena regla general:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manufacturing cost \u00d7 4 = Retail price<\/li>\n\n\n\n<li>Manufacturing cost \u00d7 2 = Wholesale price to distributors<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So if your game costs $10 to manufacture, you&#8217;d sell it for $40 retail and $20 wholesale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-8-launch-and-iterate\">Paso 8: Lanzar e iterar<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s something most people don&#8217;t talk about:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your first game probably won&#8217;t make you rich.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero te ense\u00f1ar\u00e1 lecciones inestimables sobre dise\u00f1o, fabricaci\u00f3n y marketing de juegos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most successful board game designers treat their first game as &#8220;tuition&#8221; \u2013 an expensive education that sets them up for future success.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Aprenda de sus errores<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Haz un seguimiento de todo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cifras de ventas<\/li>\n\n\n\n<li>Comentarios de los clientes<\/li>\n\n\n\n<li>Problemas de fabricaci\u00f3n<\/li>\n\n\n\n<li>Resultados de marketing<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Estos datos ser\u00e1n oro para tu pr\u00f3ximo partido.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Planifique su pr\u00f3ximo partido<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Empieza a pensar en tu segundo partido antes de terminar el primero.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfPor qu\u00e9? Porque crear un negocio sostenible de juegos de mesa requiere m\u00faltiples productos. Las maravillas de un solo \u00e9xito son raras en esta industria.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"common-pitfalls-to-avoid\">Errores comunes que hay que evitar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tras estudiar docenas de lanzamientos fallidos de juegos de mesa, he aqu\u00ed los mayores errores que veo:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Excesiva complicaci\u00f3n de las normas<\/strong>: If it takes more than 10 minutes to teach, it&#8217;s too complex for most audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ignorar los costes de producci\u00f3n<\/strong>: Obtenga siempre presupuestos de fabricaci\u00f3n ANTES de finalizar su dise\u00f1o. Algunos componentes son mucho m\u00e1s caros que otros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Subestimar el marketing<\/strong>: Even the best game won&#8217;t sell itself. Plan to spend 30-50% of your budget on marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Apurando el mercado<\/strong>: Take the time to playtest thoroughly. It&#8217;s much cheaper to fix problems before you manufacture 1,000 copies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Copiar juegos existentes<\/strong>: Your game needs to offer something unique. &#8220;It&#8217;s like Monopoly but with zombies&#8221; isn&#8217;t enough.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-bottom-line\">Lo esencial<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aprender a crear un juego de mesa para venderlo es en parte arte, en parte ciencia y en parte suerte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if you follow this process \u2013 validate first, design iteratively, test extensively, and market strategically \u2013 you&#8217;ll dramatically increase your chances of success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember: the board game industry is booming. In 2025, it&#8217;s a multi-billion dollar market with room for innovative new games.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tu juego podr\u00eda ser el pr\u00f3ximo \u00e9xito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La clave es empezar poco a poco, aprender r\u00e1pido y anteponer siempre la experiencia del jugador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque al fin y al cabo, la mejor respuesta a&nbsp;<strong>c\u00f3mo crear un juego de mesa para vender<\/strong>&nbsp;es simple: crear algo que la gente realmente quiera jugar.<\/p>","protected":false},"excerpt":{"rendered":"<p>Creating a board game that actually sells isn&#8217;t just about having a &#8220;cool idea&#8221;. In fact, thousands of board games get published every year. But only a tiny fraction of them make any real money. So what separates the games that succeed from the ones that flop? Well, after analyzing dozens of successful board game [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Create a Board Game to Sell: Complete Guide - NANJIAN Games<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nanjiangames.com\/es\/how-to-create-a-board-game-to-sell\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Board Game to Sell: Complete Guide\" \/>\n<meta property=\"og:description\" content=\"Creating a board game that actually sells isn&#8217;t just about having a &#8220;cool idea&#8221;. 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