{"id":2394,"date":"2025-06-12T10:31:00","date_gmt":"2025-06-12T02:31:00","guid":{"rendered":"https:\/\/nanjiangames.com\/?p=2394"},"modified":"2025-06-12T09:36:30","modified_gmt":"2025-06-12T01:36:30","slug":"how-to-create-a-board-game-to-sell","status":"publish","type":"post","link":"https:\/\/nanjiangames.com\/de\/how-to-create-a-board-game-to-sell\/","title":{"rendered":"Wie man ein Brettspiel zum Verkauf erstellt: Vollst\u00e4ndige Anleitung"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Creating a board game that actually sells isn&#8217;t just about having a &#8220;cool idea&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In der Tat werden jedes Jahr Tausende von Brettspielen ver\u00f6ffentlicht. Aber nur ein winziger Bruchteil von ihnen bringt wirklich Geld ein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Was unterscheidet also die erfolgreichen von den erfolglosen Spielen?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, after analyzing dozens of successful board game launches (and talking to designers who&#8217;ve made six figures from their games), I&#8217;ve identified the exact process that works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And in today&#8217;s guide, as a professional <a href=\"https:\/\/nanjiangames.com\/de\/\">Hersteller von Brettspielen<\/a>, I&#8217;m going to show you <strong>wie man ein Brettspiel f\u00fcr den Verkauf entwickelt<\/strong>&nbsp;die die Menschen tats\u00e4chlich kaufen wollen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s dive right in.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/nanjiangames.com\/wp-content\/uploads\/2025\/06\/how-to-create-a-board-game-to-sell-picture-1024x576.jpg\" alt=\"wie man ein Brettspiel f\u00fcr den Verkauf entwickelt\" class=\"wp-image-2395\" srcset=\"https:\/\/nanjiangames.com\/wp-content\/uploads\/2025\/06\/how-to-create-a-board-game-to-sell-picture-1024x576.jpg 1024w, https:\/\/nanjiangames.com\/wp-content\/uploads\/2025\/06\/how-to-create-a-board-game-to-sell-picture-300x169.jpg 300w, https:\/\/nanjiangames.com\/wp-content\/uploads\/2025\/06\/how-to-create-a-board-game-to-sell-picture-768x432.jpg 768w, https:\/\/nanjiangames.com\/wp-content\/uploads\/2025\/06\/how-to-create-a-board-game-to-sell-picture.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n  \r\n    \r\n<div id=\"wpj-jtoc\" class=\"wpj-jtoc wpj-jtoc--main --jtoc-the-content --jtoc-theme-wikipedia --jtoc-title-align-left --jtoc-toggle-icon --jtoc-toggle-position-right --jtoc-toggle-1 --jtoc-has-numeration --jtoc-numeration-legacy --jtoc-has-custom-styles --jtoc-is-folded --jtoc-align-left\" >\r\n  <!-- TOC -->\r\n        <div class=\"wpj-jtoc--toc wpj-jtoc--toc-inline\" >\r\n              <div class=\"wpj-jtoc--header\">\r\n        <div class=\"wpj-jtoc--header-main\">\r\n                    <div class=\"wpj-jtoc--title\">\r\n                        <span class=\"wpj-jtoc--title-label\">Inhalts\u00fcbersicht<\/span>\r\n          <\/div>\r\n                                <div class=\"wpj-jtoc--toggle-wrap\">\r\n                                                          <div class=\"wpj-jtoc--toggle-box\">\r\n                  <div class=\"wpj-jtoc--toggle\"><\/div>\r\n                <\/div>\r\n                          <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n            <div class=\"wpj-jtoc--body\">\r\n            <nav class=\"wpj-jtoc--nav\">\r\n        <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#how-to-create-a-board-game-to-sell\"  title=\"Wie man ein Brettspiel zum Verkauf erstellt\" data-numeration=\"1\">Wie man ein Brettspiel zum Verkauf erstellt<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#step-1-validate-your-game-concept-before-you-desig\"  title=\"Schritt 1: \u00dcberpr\u00fcfen Sie Ihr Spielkonzept, BEVOR Sie etwas entwerfen\" data-numeration=\"1.1\">Schritt 1: \u00dcberpr\u00fcfen Sie Ihr Spielkonzept, BEVOR Sie etwas entwerfen<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#research-your-target-market\"  title=\"Recherchieren Sie Ihren Zielmarkt\" data-numeration=\"1.1.1\">Recherchieren Sie Ihren Zielmarkt<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#study-successful-games-in-your-category\"  title=\"Studieren Sie erfolgreiche Spiele in Ihrer Kategorie\" data-numeration=\"1.1.2\">Studieren Sie erfolgreiche Spiele in Ihrer Kategorie<\/a>\r\n                    <\/div><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#step-2-design-your-core-game-mechanics\"  title=\"Schritt 2: Entwerfen Sie Ihre grundlegenden Spielmechanismen\" data-numeration=\"1.2\">Schritt 2: Entwerfen Sie Ihre grundlegenden Spielmechanismen<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#focus-on-your-hook\"  title=\"Konzentrieren Sie sich auf Ihren &quot;Aufh\u00e4nger&quot;.\" data-numeration=\"1.2.1\">Konzentrieren Sie sich auf Ihren \"Aufh\u00e4nger\".<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#keep-it-simple-at-first\"  title=\"Einfach halten (am Anfang)\" data-numeration=\"1.2.2\">Einfach halten (am Anfang)<\/a>\r\n                    <\/div><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#step-3-build-and-test-your-prototype\"  title=\"Schritt 3: Erstellen und Testen des Prototyps\" data-numeration=\"1.3\">Schritt 3: Erstellen und Testen des Prototyps<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#use-cheap-materials\"  title=\"Billige Materialien verwenden\" data-numeration=\"1.3.1\">Billige Materialien verwenden<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#test-early-and-often\"  title=\"Fr\u00fch und oft testen\" data-numeration=\"1.3.2\">Fr\u00fch und oft testen<\/a>\r\n                    <\/div><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#step-4-refine-based-on-feedback\"  title=\"Schritt 4: Verfeinerung auf der Grundlage von Feedback\" data-numeration=\"1.4\">Schritt 4: Verfeinerung auf der Grundlage von Feedback<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#ask-the-right-questions\"  title=\"Stellen Sie die richtigen Fragen\" data-numeration=\"1.4.1\">Stellen Sie die richtigen Fragen<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#track-your-changes\"  title=\"Verfolgen Sie Ihre \u00c4nderungen\" data-numeration=\"1.4.2\">Verfolgen Sie Ihre \u00c4nderungen<\/a>\r\n                    <\/div><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#step-5-create-professional-artwork-and-design\"  title=\"Schritt 5: Professionelles Artwork und Design erstellen\" data-numeration=\"1.5\">Schritt 5: Professionelles Artwork und Design erstellen<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#work-with-freelance-artists\"  title=\"Arbeit mit freischaffenden K\u00fcnstlern\" data-numeration=\"1.5.1\">Arbeit mit freischaffenden K\u00fcnstlern<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#focus-on-functionality-first\"  title=\"Fokus auf Funktionalit\u00e4t zuerst\" data-numeration=\"1.5.2\">Fokus auf Funktionalit\u00e4t zuerst<\/a>\r\n                    <\/div><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#step-6-choose-your-manufacturing-and-sales-strateg\"  title=\"Schritt 6: W\u00e4hlen Sie Ihre Produktions- und Vertriebsstrategie\" data-numeration=\"1.6\">Schritt 6: W\u00e4hlen Sie Ihre Produktions- und Vertriebsstrategie<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#option-1-self-publishing\"  title=\"Option 1: Self-Publishing\" data-numeration=\"1.6.1\">Option 1: Self-Publishing<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#option-2-crowdfunding\"  title=\"Option 2: Crowdfunding\" data-numeration=\"1.6.2\">Option 2: Crowdfunding<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#option-3-publisher-partnership\"  title=\"Option 3: Verlagspartnerschaft\" data-numeration=\"1.6.3\">Option 3: Verlagspartnerschaft<\/a>\r\n                    <\/div><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#step-7-plan-your-go-to-market-strategy\"  title=\"Schritt 7: Planen Sie Ihre Go-to-Market-Strategie\" data-numeration=\"1.7\">Schritt 7: Planen Sie Ihre Go-to-Market-Strategie<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#build-an-email-list-early\"  title=\"Fr\u00fchzeitig eine E-Mail-Liste aufbauen\" data-numeration=\"1.7.1\">Fr\u00fchzeitig eine E-Mail-Liste aufbauen<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#leverage-social-media\"  title=\"Nutzen Sie soziale Medien\" data-numeration=\"1.7.2\">Nutzen Sie soziale Medien<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#connect-with-the-board-game-community\"  title=\"Verbinden Sie sich mit der Brettspiel-Community\" data-numeration=\"1.7.3\">Verbinden Sie sich mit der Brettspiel-Community<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#price-it-right\"  title=\"Der richtige Preis\" data-numeration=\"1.7.4\">Der richtige Preis<\/a>\r\n                    <\/div><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#step-8-launch-and-iterate\"  title=\"Schritt 8: Einf\u00fchrung und Wiederholung\" data-numeration=\"1.8\">Schritt 8: Einf\u00fchrung und Wiederholung<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#learn-from-your-mistakes\"  title=\"Lernen Sie aus Ihren Fehlern\" data-numeration=\"1.8.1\">Lernen Sie aus Ihren Fehlern<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h4\" data-depth=\"4\">\r\n                                                <a href=\"#plan-your-next-game\"  title=\"Planen Sie Ihr n\u00e4chstes Spiel\" data-numeration=\"1.8.2\">Planen Sie Ihr n\u00e4chstes Spiel<\/a>\r\n                    <\/div><\/li><\/ol><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#common-pitfalls-to-avoid\"  title=\"H\u00e4ufig zu vermeidende Fallstricke\" data-numeration=\"2\">H\u00e4ufig zu vermeidende Fallstricke<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#the-bottom-line\"  title=\"Die Quintessenz\" data-numeration=\"3\">Die Quintessenz<\/a>\r\n                    <\/div><\/li><\/ol>      <\/nav>\r\n          <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\">Wie man ein Brettspiel zum Verkauf erstellt<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-validate-your-game-concept-before-you-desig\">Schritt 1: \u00dcberpr\u00fcfen Sie Ihr Spielkonzept, BEVOR Sie etwas entwerfen<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s the thing:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die meisten, die zum ersten Mal ein Brettspiel entwickeln, machen den gleichen Fehler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They spend months (or even years) perfecting their game mechanics. Then they launch it\u2026 and crickets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Warum?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn sie haben nie \u00fcberpr\u00fcft, ob die Leute ihr Spiel \u00fcberhaupt haben wollen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why the first step in learning how to create a board game to sell is market validation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Recherchieren Sie Ihren Zielmarkt<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Bevor Sie eine einzige Karte oder Spielfigur entwerfen, m\u00fcssen Sie Ihr Publikum verstehen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fragen Sie sich selbst:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wer wird dieses Spiel spielen?<\/li>\n\n\n\n<li>Auf welche Altersgruppe zielen Sie ab?<\/li>\n\n\n\n<li>Wie viele Spieler k\u00f6nnen dort spielen?<\/li>\n\n\n\n<li>What&#8217;s the ideal game length?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you&#8217;re targeting busy families, a 3-hour strategy game probably won&#8217;t work. But a 30-minute party game? That could be a winner.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Studieren Sie erfolgreiche Spiele in Ihrer Kategorie<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Schau auf BoardGameGeek vorbei und sieh dir die am besten bewerteten Spiele in deiner Kategorie an.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Welche Themen sind erfolgreich? Welche Mechanismen sind beliebt? Wie viel sind die Leute bereit zu zahlen?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ich empfehle, eine Tabelle mit mindestens 20 erfolgreichen Spielen zu erstellen, die Ihren \u00e4hnlich sind. Geben Sie Details an wie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anzahl der Spieler<\/li>\n\n\n\n<li>L\u00e4nge des Spiels<\/li>\n\n\n\n<li>Preispunkt<\/li>\n\n\n\n<li>Wichtige Mechanik<\/li>\n\n\n\n<li>Thema<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Untersuchung wird Ihnen helfen, Marktl\u00fccken zu erkennen, die Ihr Spiel f\u00fcllen k\u00f6nnte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-design-your-core-game-mechanics\">Schritt 2: Entwerfen Sie Ihre grundlegenden Spielmechanismen<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jetzt kommt der spa\u00dfige Teil: die eigentliche Gestaltung des Spiels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But here&#8217;s where most people go wrong&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie versuchen, jeden coolen Mechanismus, der ihnen einf\u00e4llt, in ein Spiel zu packen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result? A confusing mess that&#8217;s no fun to play.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beginnen Sie stattdessen mit EINER Kernmechanik, die Ihr Spiel einzigartig macht.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Focus on Your &#8220;Hook&#8221;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Every successful board game has a hook \u2013 something that makes people say &#8220;That sounds interesting!&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zum Beispiel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pandemie<\/strong>: &#8220;What if players worked together instead of against each other?&#8221;<\/li>\n\n\n\n<li><strong>Fl\u00fcgelspannweite<\/strong>: &#8220;A strategy game about birds that&#8217;s actually relaxing&#8221;<\/li>\n\n\n\n<li><strong>Explodierende K\u00e4tzchen<\/strong>: &#8220;Russian roulette with cute cats&#8221;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s your hook?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Einfach halten (am Anfang)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ihr erster Prototyp sollte so einfach wie m\u00f6glich sein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use the &#8220;one-page rule&#8221;: If you can&#8217;t explain your game in one page, it&#8217;s too complicated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen sp\u00e4ter immer noch mehr Komplexit\u00e4t hinzuf\u00fcgen. Aber wenn man einfach anf\u00e4ngt, ist es einfacher, das Kernkonzept zu testen und zu verfeinern.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-build-and-test-your-prototype\">Schritt 3: Erstellen und Testen des Prototyps<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zeit, sich die H\u00e4nde schmutzig zu machen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your first prototype doesn&#8217;t need to look pretty. In fact, it SHOULDN&#8217;T look pretty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Warum?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because you&#8217;re going to change everything based on playtesting feedback. And you don&#8217;t want to waste time on artwork that you&#8217;ll just throw away.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Billige Materialien verwenden<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Verwenden Sie f\u00fcr Ihren ersten Prototyp:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Karteikarten f\u00fcr Karten<\/li>\n\n\n\n<li>Papier und Bleistift f\u00fcr die Tafel<\/li>\n\n\n\n<li>Ersatzspielsteine aus anderen Spielen<\/li>\n\n\n\n<li>Gedruckte Spielsteine oder Z\u00e4hler<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Das Ziel ist es, so schnell und so billig wie m\u00f6glich etwas Spielbares zu schaffen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Fr\u00fch und oft testen<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Sobald Sie einen grundlegenden Prototyp haben, sollten Sie sofort mit den Tests beginnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Und ich meine mit ECHTEN Menschen. Nicht nur mit deiner Familie (die auf jeden Fall nett zu dir sein wird).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Schlie\u00dfen Sie sich \u00f6rtlichen Brettspielgruppen an. In den meisten St\u00e4dten gibt es solche Gruppen, und die Mitglieder sind in der Regel gerne bereit, neue Spiele auszuprobieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen auch online auf Plattformen wie Tabletop Simulator testen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4-refine-based-on-feedback\">Schritt 4: Verfeinerung auf der Grundlage von Feedback<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s where things get interesting&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ihr erster Spieltest wird Probleme zu Tage f\u00f6rdern, die Sie nicht kommen sehen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Players will get confused by rules that seemed &#8220;obvious&#8221; to you. They&#8217;ll find strategies you never considered. They&#8217;ll suggest improvements you never thought of.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das ist GUT. Es bedeutet, dass Ihr Spiel besser wird.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Stellen Sie die richtigen Fragen<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Stellen Sie beim Playtesting konkrete Fragen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;What was confusing?&#8221;<\/li>\n\n\n\n<li>&#8220;Did you have fun?&#8221;<\/li>\n\n\n\n<li>&#8220;Would you play this again?&#8221;<\/li>\n\n\n\n<li>&#8220;What would you change?&#8221;<\/li>\n\n\n\n<li>&#8220;How much would you pay for this game?&#8221;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That last question is crucial. If people aren&#8217;t willing to pay what you need to charge, you have a problem.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Verfolgen Sie Ihre \u00c4nderungen<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Machen Sie detaillierte Notizen zu jeder \u00c4nderung und warum Sie sie vorgenommen haben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This will help you avoid going in circles. And it&#8217;ll be valuable information when you&#8217;re writing your rulebook later.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-5-create-professional-artwork-and-design\">Schritt 5: Professionelles Artwork und Design erstellen<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once your game mechanics are solid, it&#8217;s time to make it look professional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das ist der Punkt, an dem viele Indie-Designer Schwierigkeiten haben. Entweder sie:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Versuchen Sie, die Grafik selbst zu erstellen (und es sieht amateurhaft aus)<\/li>\n\n\n\n<li>Hire expensive artists they can&#8217;t afford<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s a better way.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Arbeit mit freischaffenden K\u00fcnstlern<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Plattformen wie Fiverr, Upwork und 99designs sind voll von talentierten K\u00fcnstlern, die sich auf das Design von Brettspielen spezialisiert haben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suchen Sie nach K\u00fcnstlern, die speziell mit Brettspielen Erfahrung haben. Ihre Portfolios sollten Folgendes enthalten:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spielbretter<\/li>\n\n\n\n<li>Kartendesigns<\/li>\n\n\n\n<li>Ikonographie<\/li>\n\n\n\n<li>Regelbuch-Layouts<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Fokus auf Funktionalit\u00e4t zuerst<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Remember: pretty artwork won&#8217;t save a bad game. But it can definitely help a good game succeed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konzentrieren Sie sich auf die Herstellung Ihrer Komponenten:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leicht zu lesen<\/li>\n\n\n\n<li>Konsequent im Stil<\/li>\n\n\n\n<li>Dauerhaft<\/li>\n\n\n\n<li>Funktionell<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-6-choose-your-manufacturing-and-sales-strateg\">Schritt 6: W\u00e4hlen Sie Ihre Produktions- und Vertriebsstrategie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jetzt kommt die gro\u00dfe Entscheidung: Wie wollen Sie Ihr Spiel herstellen und verkaufen?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie haben im Wesentlichen drei M\u00f6glichkeiten:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Option 1: Self-Publishing<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">So haben Sie die meiste Kontrolle (und potenziell die h\u00f6chsten Gewinne). Aber es erfordert auch die meiste Arbeit und Vorabinvestitionen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll handle:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Herstellung<\/li>\n\n\n\n<li>Marketing<\/li>\n\n\n\n<li>Vertrieb<\/li>\n\n\n\n<li>Kundenbetreuung<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Rechnen Sie mit einer Investition von $15.000-$30.000 f\u00fcr Ihre erste Auflage von 1.000-2.000 Spielen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Option 2: Crowdfunding<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Plattformen wie Kickstarter haben die Brettspielindustrie revolutioniert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Vorteile:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bedarfspr\u00fcfung vor der Produktion<\/li>\n\n\n\n<li>Geld im Voraus beschaffen<\/li>\n\n\n\n<li>Bauen Sie eine Community rund um Ihr Spiel auf<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Die Schattenseiten:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nur etwa 35% der Brettspielprojekte werden finanziert<\/li>\n\n\n\n<li>Erfordert erheblichen Marketingaufwand<\/li>\n\n\n\n<li>Die Erf\u00fcllung kann kompliziert sein<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Option 3: Verlagspartnerschaft<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Dies ist die risiko\u00e4rmste Option. Ein etablierter Verlag k\u00fcmmert sich um Herstellung, Marketing und Vertrieb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But you&#8217;ll give up most of the profits (expect 2-8% royalties) and creative control.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-7-plan-your-go-to-market-strategy\">Schritt 7: Planen Sie Ihre Go-to-Market-Strategie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you self-publish or crowdfund, you&#8217;ll need a solid marketing plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what works in 2025:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Fr\u00fchzeitig eine E-Mail-Liste aufbauen<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Beginnen Sie bereits am ersten Tag Ihres Entwurfsprozesses mit dem Sammeln von E-Mail-Adressen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teilen Sie Ihre Designreise. Stellen Sie Fotos von Prototypen ein. Bitten Sie um Feedback.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By launch time, you&#8217;ll have a built-in audience of people who are invested in your success.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Nutzen Sie soziale Medien<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram und TikTok sind f\u00fcr die Vermarktung von Brettspielen im Moment unglaublich wichtig.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beitrag:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inhalte hinter den Kulissen des Designs<\/li>\n\n\n\n<li>Videos zum Spiel<\/li>\n\n\n\n<li>Komponente offenbart<\/li>\n\n\n\n<li>Einblicke f\u00fcr Designer<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Verbinden Sie sich mit der Brettspiel-Community<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Die Brettspiel-Gemeinschaft unterst\u00fctzt neue Designer in unglaublicher Weise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Engagieren Sie sich mit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brettspiel-Rezensenten auf YouTube<\/li>\n\n\n\n<li>Brettspiel-Podcasts<\/li>\n\n\n\n<li>BoardGameGeek-Foren<\/li>\n\n\n\n<li>Lokale Spielel\u00e4den<\/li>\n\n\n\n<li>Spiele-Kongresse<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Der richtige Preis<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ihre Preisgestaltung muss sowohl f\u00fcr den Einzelhandel als auch f\u00fcr den Direktverkauf geeignet sein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine gute Faustformel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manufacturing cost \u00d7 4 = Retail price<\/li>\n\n\n\n<li>Manufacturing cost \u00d7 2 = Wholesale price to distributors<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So if your game costs $10 to manufacture, you&#8217;d sell it for $40 retail and $20 wholesale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-8-launch-and-iterate\">Schritt 8: Einf\u00fchrung und Wiederholung<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s something most people don&#8217;t talk about:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your first game probably won&#8217;t make you rich.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aber es wird Ihnen unsch\u00e4tzbare Lektionen \u00fcber Spieldesign, Herstellung und Marketing vermitteln.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most successful board game designers treat their first game as &#8220;tuition&#8221; \u2013 an expensive education that sets them up for future success.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Lernen Sie aus Ihren Fehlern<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Verfolgen Sie alles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verkaufszahlen<\/li>\n\n\n\n<li>Feedback der Kunden<\/li>\n\n\n\n<li>Probleme bei der Herstellung<\/li>\n\n\n\n<li>Marketing-Leistung<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Daten werden f\u00fcr Ihr n\u00e4chstes Spiel Gold wert sein.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Planen Sie Ihr n\u00e4chstes Spiel<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Denken Sie \u00fcber Ihr zweites Spiel nach, bevor Sie Ihr erstes beenden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Warum? Weil der Aufbau eines nachhaltigen Brettspielgesch\u00e4fts mehrere Produkte erfordert. One-Hit-Wonder sind in dieser Branche selten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"common-pitfalls-to-avoid\">H\u00e4ufig zu vermeidende Fallstricke<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nachdem ich Dutzende gescheiterter Markteinf\u00fchrungen von Brettspielen studiert habe, sind hier die gr\u00f6\u00dften Fehler, die ich sehe:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00dcberkomplizierung der Regeln<\/strong>: If it takes more than 10 minutes to teach, it&#8217;s too complex for most audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Produktionskosten ignorieren<\/strong>: Holen Sie immer Kostenvoranschl\u00e4ge f\u00fcr die Herstellung ein, BEVOR Sie Ihren Entwurf fertig stellen. Einige Komponenten sind viel teurer als andere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marketing wird untersch\u00e4tzt<\/strong>: Even the best game won&#8217;t sell itself. Plan to spend 30-50% of your budget on marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eilige Markteinf\u00fchrung<\/strong>: Take the time to playtest thoroughly. It&#8217;s much cheaper to fix problems before you manufacture 1,000 copies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kopieren vorhandener Spiele<\/strong>: Your game needs to offer something unique. &#8220;It&#8217;s like Monopoly but with zombies&#8221; isn&#8217;t enough.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-bottom-line\">Die Quintessenz<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ein Brettspiel zu entwickeln, das sich verkaufen l\u00e4sst, ist teils Kunst, teils Wissenschaft und teils Gl\u00fcck.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if you follow this process \u2013 validate first, design iteratively, test extensively, and market strategically \u2013 you&#8217;ll dramatically increase your chances of success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember: the board game industry is booming. In 2025, it&#8217;s a multi-billion dollar market with room for innovative new games.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ihr Spiel k\u00f6nnte der n\u00e4chste Durchbruch sein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Wichtigste ist, klein anzufangen, schnell zu lernen und das Spielerlebnis immer in den Vordergrund zu stellen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn letztendlich ist die beste Antwort auf&nbsp;<strong>wie man ein Brettspiel f\u00fcr den Verkauf entwickelt<\/strong>&nbsp;ist einfach: etwas schaffen, das die Leute wirklich spielen wollen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Creating a board game that actually sells isn&#8217;t just about having a &#8220;cool idea&#8221;. In fact, thousands of board games get published every year. But only a tiny fraction of them make any real money. So what separates the games that succeed from the ones that flop? Well, after analyzing dozens of successful board game [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Create a Board Game to Sell: Complete Guide - NANJIAN Games<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nanjiangames.com\/de\/how-to-create-a-board-game-to-sell\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Board Game to Sell: Complete Guide\" \/>\n<meta property=\"og:description\" content=\"Creating a board game that actually sells isn&#8217;t just about having a &#8220;cool idea&#8221;. 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